Use cases
One link, tuned to how people actually arrive
Below are typical situations teams run into, an example of what you might say in plain English when you create a smart routing link, and what you get back—without maintaining a rule builder.
E-commerce & DTC
Problem
Paid social sends a mix of mobile shoppers and desktop browsers; sending everyone to the same landing page wastes spend and hurts conversion on small screens.
Example prompt
“Send mobile users to our mobile-optimized checkout URL; desktop users to the full product story page. Block obvious bot and datacenter traffic from hitting paid landing URLs.”
What you get
One campaign URL that adapts to device and filters risky clicks, so you keep a single link in ads and QR codes while destinations stay optimized per context.
SaaS & B2B
Problem
Prospects in different regions need different compliance pages or demo flows, but marketing does not want to publish and track dozens of UTM variants.
Example prompt
“EU visitors → compliance and privacy overview first, then signup. US visitors → direct signup. Everyone else → international contact page.”
What you get
A single “start here” link for outbound and partner programs that routes by geography (and similar signals) so GTM stays simple while experience stays appropriate.
Healthcare & wellness
Problem
Materials point to one URL, but patients and clinicians should not all land on the same generic page—especially when timing or channel implies urgency vs. education.
Example prompt
“During clinic hours, send to appointment booking. After hours, send to after-hours nurse line info. Mobile → simplified patient portal entry.”
What you get
One printed or digital link that respects time and device without reprinting collateral whenever hours change—you update instructions in the dashboard.
Finance & insurance
Problem
Offers must reach real prospects; VPN, hosting, and suspicious traffic inflates metrics and creates risk. You still need one link for email and partner channels.
Example prompt
“Route VPN and datacenter IPs to a verification page; everyone else to the application start. If traffic looks like automated scraping, show a lightweight challenge page.”
What you get
A single acquisition URL with stronger abuse handling at the edge, so reporting is closer to real intent without splitting campaigns across many addresses.
Media, creators & events
Problem
Bio links and QR codes should stay stable across drops and tours, but the “right” destination changes by date, venue region, or whether tickets are still on sale.
Example prompt
“On show weekends, send to the tour dates page for the visitor’s region. On weekdays, send to the album preorder. After the tour ends, send to the merch store.”
What you get
One memorable short link for posters and bios that stays valid while behavior shifts with calendar and geography—no swapping URLs every week.
Local services & franchises
Problem
Corporate marketing promotes one brand URL, but each market should land on the right local ordering page, hours, or promo without maintaining separate national campaigns.
Example prompt
“Detect metro area from location signals when possible; send to the nearest franchise ordering URL. Fallback to the national finder page if uncertain.”
What you get
A brand-safe link for radio, print, and local search that still routes people toward the correct store experience when location context is available.
Ready to try it?
Create a link in minutes—plain English in, routing at the edge.